Cat Scratch Gallery makes artsy, modular scratch poles that look good in your home and keep your cat busy. Total destruction is the purpose of the product. It is in production now. We handled everything in-house: the brand concept, the product design, the art direction, the material choices, the packaging, the photos and content for e-commerce, and the marketing message. All focused on turning a cat scratcher into a cool design piece instead of an eyesore.