The cannabis boom in California exploded after legalization, opening the doors for innovation and turning edibles from niche, homemade treats into professionally crafted, precisely dosed products that appealed to a broad new audience. As gummies, chocolates, and infused beverages became discreet, consistent, and culinary-driven, they helped push cannabis into the mainstream and reshape the state’s culture around wellness and recreation. In our brand design, we wove mid-century art influences throughout the visual identity, giving the product line a timeless, sophisticated feel that connects the modern edible experience with a classic, artistic California aesthetic.